Feel Good Edition 1

UNIQUE FORMATS HAVE REAL APPEAL THE GRETA EFFECT Swedish activist Greta Thunberg and campaign group Extinction Rebellion represent a quantum shift towards consumers who are increasingly switched on to making choices that are socially, economically and environmentally responsible. Sustainability is evolving from a tick-box option to a hard-wired corporate behaviour. Feel good means feeling good about the planet, too. From funky independent co ee/cocktail bars through to rooftop cinemas to virtuoso chef-led restaurants, social spaces which o er unique experiences and Instagrammable moments are attracting consumers from considerable distances. The number one motivator for Millennials choosing a holiday destination is how Instagram-worthy it is (40% of 18-33 year olds) – and this is also influencing everyday food and leisure choices. Strong ratings on social media are also influencing interest from a widely-spread geographic audience. Operators with entrepreneurial flair are building strong followings, leaving traditional casual dining eateries, bars and pubs in their wake. TRENDS & CHALLENGES | 05 Stay tuned for the Feel Good Trilogy Edition #2, which looks at di erent leisure concepts and models in more detail. Source: Schofields, 2017