Feel Good Edition 2

THE FEEL GOOD TRILOGY EDITION #2: THE CHANGING CONCEPT OF LEISURE When we refer to the ‘leisure sector’ we appear to be talking about a homogenous market. In reality there are an infinite number of leisure formats, with new ones emerging every year, which give the sector an unparalleled diversity and richness. Cushman & Wakefield believes that within the multitude of these formats, three o er particular potential to respond to the insatiable consumer appetite for an additional feel good dimension to recreational pursuits: ‘Big Boxes’, Entertainment Venues and Social Spaces. From a real estate perspective, di erent formats present di ering challenges in how they are best integrated with retail and other uses. We suggest each of the three categories we highlight in this Edition #2 will potentially work well (alone or together with other formats) in any mixed-use scheme, though actual suitability will be dependent on many location-specific factors including geographic position, demographic profile, accessibility and adjacencies. The growing complexity of the leisure market means that occupiers are increasingly likely to reach out to landlords to work, formally or informally, in partnership on operating their venues. We present in the second part of this edition those operating models most relevant to landlords and operators across Europe. Dominic Bouvet Head of EMEA Cross Border Leisure & Retail Services Catherine Stevenson Associate EMEA Cross Border Leisure & Retail Services THE CHANGING CONCEPT OF LEISURE | 03 RUNNING ORDER Source: OECD.stat, Accessed 2019 02 .............. 03 .............. 04 .............. 04 .............. 04 .............. 05 .............. 05 .............. 07 .............. 07 .............. 06 .............. 07 .............. OUT NOW: In Edition #1 of The Feel Good Trilogy, Cushman & Wakefield sets out the key factors shaping the leisure sector and highlights the key hurdles facing those who operate within it. Get up to speed on the latest trends, including a consumer-led shift towards wellbeing, as well as current challenges. Previously... View Edition #1 Here AVERAGE AMOUNT OF TIME SPENT BY EU CITIZENS ON LEISURE PER DAY 5.2 HOURS *Time spent socialising; attending cultural, entertainment and sports events; in hobbies, games and other pastime activities; participating in sports and outdoor activities; using mass media; performing other leisure activities. * THE CUSHMAN & WAKEFIELD VIEWPOINT THE FEEL GOOD TRILOGY EDITION #2: THE CHANGING CONCEPT OF LEISURE THREE FEEL GOOD LEISURE CONCEPTS ‘BIG BOXES’ – TRIED AND TESTED HAPPY PLACES ENTERTAINMENT VENUES – LASTING SMILE FACTORIES SOCIAL SPACES – THE VERSATILE ESSENCE OF WELLBEING NEW OPPORTUNITIES FOR LANDLORDS OPERATING MODELS LISTEN NOW – THE FEEL GOOD PODCAST WHAT’S NEXT IN THE FEEL GOOD TRILOGY… EDITION #3: THE VALUE OF LEISURE CONTACTS