Feel Good Edition 2

Forward-thinking landlords and local municipalities across Europe have already made the connection between well-designed urban spaces and improved mental health and wellbeing. SOCIAL SPACES – THE VERSATILE ESSENCE OF WELLBEING Cushman & Wakefield believes Social Spaces will become an important leisure element in mixed-use schemes. A wide array of spaces includes water features, dedicated green and open areas (from micro gardens to urban parkland), fitness zones, skate parks, running tracks – the list is practically endless. These spaces are likely to be outdoors or partially covered, though indoor are also possible. THE CHANGING CONCEPT OF LEISURE | 05 Social Spaces are hugely versatile – they might include locations not previously thought suitable for commercial use, including above-ground areas (see Cushman & Wakefield Rooftops of EMEA publication) or surplus car parking. While Social Spaces may not be directly revenue-producing or have a structured programme of events in the same way as Big Boxes and Entertainment Venues mentioned previously, landlords will appreciate their ability to increase footfall and dwell times in return for relatively modest outlays. And who can put a price on happier, more contented visitors? Cushman & Wakefield believes that the combination of two long-term patterns of consumer behaviour – an increasing amount of focus on leisure time and greater appreciation of personal wellbeing – mean that there is significant untapped potential across Europe to pair leisure with retail-led and other mixed-use schemes, whether existing or still in the pipeline. We have shown how the three key leisure categories listed, can work together in a complementary way and o er landlords a wealth of choices, to work collaboratively with leisure operators and other partners to enhance existing developments and improve those on the drawing board. NEW OPPORTUNITIES FOR LANDLORDS “Having access to green spaces can reduce health inequalities, improve wellbeing, and aid in treatment of mental illness.” Source: World Health Organisation, 2019 Last year 65% of people coming to The Royal Parks London gigs were outside of London. They were travelling; they were staying in hotels; they were spending money in restaurants and on public transport. That all has a massive impact on the local economy. Alun Mainwaring , Head of Events & Filming, The Royal Parks