DEVELOPMENT & PLACE

The council is taking a very pro-active role in much of the planned regeneration. Yes, we are fully funding, as well as delivering, Digital Square, together with other projects such as Kingsway and Digital Village. We are acting as the developer, with development management being undertaken by the private sector. The Region has signed a City Deal and we’re at an advanced business planning stage, working jointly with the Welsh Government. Why has the council got so involved? Originally, it was because there was a viability gap with Digital Square, which private sector investment was unable to bridge. Nowwe find it beneficial to have a leading role in a number of large-scale projects – that doesn’t happen often in the public sector and gives us complete control. What are the key elements for getting this regeneration right? Sadly (from our point of view) there is no one-size-fits-all solution! All of the schemes we’re working on have their own nuances. For example, Digital Square requires best-in-class design and public realm in order to create an iconic arena and a vibrant environment. We are therefore working with ACME (architects) to create an exemplary building and linking bridge, which we believe will be a real talking point for the city and a true catalyst for further regeneration. However, other projects will benefit from a more subtle approach. Phase 2 of Swansea Central is a prime example: here we are looking to incorporate significant community engagement. The aim is to improve connectivity through the city centre, while emphasising the unique and authentic aspects of Swansea. And with so many projects happening and planned, how will success be measured? I believe that the responses of our key stakeholders – residents, local businesses, visitors and potential investors – are critical indicators. We also expect to see rental growth across the city centre, which in turn will encourage private sector investment. What kind of mindset is important for approaching any kind of regeneration? You have to accept that making big changes is going to take time, so a commitment to long-term involvement is a necessity. As there will be ups and downs on individual projects I believe that the important thing is to remain focussed on the end goal. What do you perceive to be the biggest challenge currently facing the city? We find it beneficial to have a leading role in a number of large-scale projects – that doesn’t happen often in the public sector and gives us complete control. You have to accept that making big changes is going to take time, so a commitment to long-term involvement is a necessity. Without doubt the largest obstacle to progress is public perception of Swansea. People need to buy into our vision for the city centre if we are going to make substantial headway on issues like a shortage of incubator and grow-on space for indigenous businesses, low rental values and loss of talented graduates to other cities once they have finished their studies here. If you succeed in changing public perception, what might the longer- term vision for Swansea be? We’d really like to see increased employment opportunities and a wider mix of uses in the central area, coupled with increased worker expenditure to improve retail and leisure performance. We would also like to improve the connectivity between the station and the sea. Swansea is lucky enough to sit on a stunning natural asset (Swansea Bay) but at present there are few linked trips between the city centre and the beach. From a personal perspective, how does it feel to be partly responsible for shaping the future layout of the city? I’m immensely proud to be working on flagship projects that are going to make a material difference to people’s lives here. Quick Questions » What do you love most about Swansea? Swansea Bay – it’s rare for a UK city of this size to be located so close to a beach. » Tell us about a hidden gem in Swansea… La Parilla – mouthwatering food in a contemporary setting. » What is your favourite UK city & why? London, as both of my children live there. I recently visited Brixton Village, Pop Brixton and Tooting Market and thought they were really successful examples of modern day markets (see also Markets feature, p.18) » Key ingredients for a great ‘place’? Architecture and infrastructure, People, connectivity, positive image, multiple uses, inclusivity. » Favourite European city break destination? Palma de Mallorca – it’s the most underrated European city in my opinion. » City break strategy: detailed itinerary or wing it when you get there? I definitely think some advanced planning pays dividends! Swansea Market Pop Brixton, London 28 29 CUSHMAN & WAKEFIELD DEVELOPMENT & PLACE