EMERGING LONDON 2018

This report uses Cushman & Wakefield proprietary data, third party datasets and information collected through desk-based research from a variety of sources. 104 locations across Greater London (excluding central London) have been scored according to a range of variables, from housing affordability and public transport accessibility, to the availability of creative space and food & beverage culture. Each variable has been given a weight; the higher the weight the more significant the variable is considered to be in terms of indicating how evolved each location is. The 'Evolutionary Status' – from ‘Untapped’ to ‘Truly Established’ – is determined by the sum of the weighted variable scores for each location, where a higher total indicates a more evolved location. EXTERNAL SOURCES: CACI Ltd Experian, Goad Database TomTom www.acava.org www.acme.org.uk/studios/carle wwww.aptstudios.org www.artiststudiofinder.org www.ascstudios.co.uk/studios www.bowarts.org www.crossrail.co.uk www.google.co.uk/maps www.hubblehq.com www.instantoffices.com/en/gb www.london-galleries.co.uk www.nationalrail.co.uk www.secondfloor.co.uk/default.aspx www.spacestudios.org.uk/studios-index www.studioupstairs.org.uk www.tfl.gov.uk www.workspace.co.uk/customer-type/ artist-studio-spaces www.zoopla.co.uk EMERGING LONDON METHODOLOGY A PLACE TO LIVE This score is based on public transport accessibility (train, tube and bus links) and the amount of publicly accessible green space within each location. Well-connected locations with an abundance of open space get a higher score out of five. Crossrail, among other planned transport developments, are also considered in this score. RETAIL, LEISURE, ENTERTAINMENT & CULTURE Scored out of five - where five indicates an extensive offer. This variable considers the ratio of multiple to independent retailers, the quantity and quality of eating establishments, and the number of entertainment and cultural points of interest; such as museums, cinemas and art galleries. START-UP/CREATIVE INDUSTRIES Based on the supply of co-working space and the number of rentable art studios. A score of one to five, where five indicates a relatively high level of available space for start-ups, makers, creatives, and other collaborative industries. HOUSE PRICE PERFORMANCE (% PA) The % value change over the previous 12 months for all residential property types. Zoopla UK Area Statistics Q1 2018. RESIDENTIAL PRICES (FLATS, £PSF) The average buying price per sq ft for flats. Zoopla UK Area Statistics Q1 2018. RESIDENTIAL RENTS (2 BED, £PCM) The average cost to rent a 2-bedroom property. Zoopla UK Area Statistics Q1 2018. Flats and 2 bed properties have been selected for the above metrics as these are dominant property types within Emerging London. RETAIL RENTS Prime retail rent in each location - £/Zone A sq ft per annum – Q4 2017 £ - Less than £80 ££ - £80 to £120 £££ - £120 to £200 ££££ - More than £200 UNREALISED POTENTIAL What capacity does each location have for further development, investment and growth? This is based on the market knowledge and opinions of Cushman & Wakefield’s team of retail, F&B and leisure experts. Unrealised potential is scored out of 100 with a higher score indicating greater levels of "unrealised potential". EVOLUTIONARY STATUSES: TRULY ESTABLISHED MATURING FLOURISHING UP & COMING UNTAPPED BECKENHAM |  RANK: #84 UNTAPPED A place to live 3 House price performance (% Pa) 4.1% Retail rents (£-££££) ££ Retail, leisure, entertainment & culture 2 Residential prices (Flats, £psf) £518 Unrealised potential (xx/100) 49 Startup/ creative industries 4 Residential rents (2 Bed, £pcm) £1,326 BATTERSEA |  RANK: #28 MATURING A place to live 4 House price performance (% Pa) 1.5% Retail rents (£-££££) £ Retail, leisure, entertainment & culture 3 Residential prices (Flats, £psf) £907 Unrealised potential (xx/100) 27 Startup/ creative industries 5 Residential rents (2 Bed, £pcm) £2,412 BARNES |  RANK: #59 FLOURISHING A place to live 3 House price performance (% Pa) 0.6% Retail rents (£-££££) ££ Retail, leisure, entertainment & culture 2 Residential prices (Flats, £psf) £902 Unrealised potential (xx/100) 37 Startup/ creative industries 1 Residential rents (2 Bed, £pcm) £2,726 BALHAM |  RANK: #29 MATURING A place to live 5 House price performance (% Pa) 0.8% Retail rents (£-££££) £££ Retail, leisure, entertainment & culture 4 Residential prices (Flats, £psf) £789 Unrealised potential (xx/100) 50 Startup/ creative industries 2 Residential rents (2 Bed, £pcm) £1,784 ALDGATE |  RANK: #32 MATURING A place to live 4 House price performance (% Pa) 4.1% Retail rents (£-££££) £££ Retail, leisure, entertainment & culture 2 Residential prices (Flats, £psf) £945 Unrealised potential (xx/100) 72 Startup/ creative industries 5 Residential rents (2 Bed, £pcm) £2,677 BERMONDSEY |  RANK: #15 TRULY ESTABLISHED A place to live 3 House price performance (% Pa) 1.9% Retail rents (£-££££) £££ Retail, leisure, entertainment & culture 5 Residential prices (Flats, £psf) £803 Unrealised potential (xx/100) 57 Startup/ creative industries 5 Residential rents (2 Bed, £pcm) £2,016 BARKING |  RANK: #73 UP & COMING A place to live 5 House price performance (% Pa) 4.2% Retail rents (£-££££) £ Retail, leisure, entertainment & culture 2 Residential prices (Flats, £psf) £388 Unrealised potential (xx/100) 70 Startup/ creative industries 5 Residential rents (2 Bed, £pcm) £1,249 Spotlight feature p.36 BARNET |  RANK: #34 MATURING A place to live 5 House price performance (% Pa) 1.1% Retail rents (£-££££) £ Retail, leisure, entertainment & culture 4 Residential prices (Flats, £psf) £605 Unrealised potential (xx/100) 54 Startup/ creative industries 2 Residential rents (2 Bed, £pcm) £1,555 BATTERSEA POWER STATION & NINE ELMS |  RANK: #43 FLOURISHING A place to live 3 House price performance (% Pa) 0.9% Retail rents (£-££££) ££ Retail, leisure, entertainment & culture 3 Residential prices (Flats, £psf) £762 Unrealised potential (xx/100) 75 Startup/ creative industries 5 Residential rents (2 Bed, £pcm) £1,487 Spotlight feature p.40 BELSIZE PARK |  RANK: #70 UP & COMING A place to live 2 House price performance (% Pa) 0.2% Retail rents (£-££££) £ Retail, leisure, entertainment & culture 1 Residential prices (Flats, £psf) £1,274 Unrealised potential (xx/100) 35 Startup/ creative industries 1 Residential rents (2 Bed, £pcm) £3,156 ACTON |  RANK: #60 FLOURISHING A place to live 4 House price performance (% Pa) -2.2% Retail rents (£-££££) ££ Retail, leisure, entertainment & culture 1 Residential prices (Flats, £psf) £749 Unrealised potential (xx/100) 57 Startup/ creative industries 2 Residential rents (2 Bed, £pcm) £1,762 EVOLUTIONARY STATUSES: UNTAPPED UP & COMING FLOURISHING MATURING TRULY ESTABLISHED EMERGING LONDON - DASHBOARDS METHODOLOGY EMERGING LONDON - DASHBOARDS METHODOLOGY 54 CUSHMAN & WAKEFIELD  | EMERGING LONDON CUSHMAN & WAKEFIELD  | EMERGING LONDON 55