Feel Good Edition 1

THE FEEL GOOD TRILOGY EDITION #1: TRENDS & CHALLENGES The world of leisure is changing rapidly. Leisure was once defined as having time out. Now the focus has shifted to feeling good and maintaining our wellbeing. Consumers are spending more on leisure activities. Across Europe, the size of the leisure market exceeds €896 billion and is on an upward trajectory. In the UK alone, the amount of cash handed over jumped by one-fifth over the last decade. That’s good news for operators and their landlords. Yet understanding how to deliver the personalised experiences consumers are demanding at every touchpoint isn’t straightforward. It involves analysing patterns of existing behaviour and then identifying sometimes complex behavioural change. The mindsets of current and future leisure customers are influenced on a daily basis. And their appetite for experiences that focus on feeling good about themselves, their social network and their environment is growing. To provide a clear grasp of the leisure industry’s likely direction of travel, Cushman & Wakefield has produced a trilogy of insights. In this first edition we set out the key factors shaping the sector and we highlight the key hurdles facing those who operate within it. Dominic Bouvet Head of EMEA Cross Border Leisure & Retail Services Catherine Stevenson Associate EMEA Cross Border Leisure & Retail Services TRENDS & CHALLENGES | 03 04 .............. THE CUSHMAN & WAKEFIELD VIEWPOINT THE FEEL GOOD TRILOGY EDITION #1: TRENDS & CHALLENGES TRENDS COUCH POTATOES & SOCIAL BUTTERFLIES SOCIAL SPACES. IN THE SPOTLIGHT UNIQUE FORMATS HAVE REAL APPEAL THE GRETA EFFECT PEOPLE LIKE PEOPLE LISTEN NOW THE FEEL GOOD PODCAST CHALLENGES OCCUPIERS - COSTS SPUR INNOVATION OCCUPIERS - AN ALWAYS-ON CONNECTION LANDLORDS - MAKING FEEL GOOD PAY WHAT’S NEXT: EDITION #2 & #3 CONTACTS RUNNING ORDER €896 BILLION The size of the European Leisure Market Source: Oxford Economics 2018 02 .............. 03 .............. 04 .............. 05 .............. 05 .............. 06 .............. 06 .............. 07 .............. 07 .............. 08 .............. 09 .............. 09 .............. RECREATIONAL & CULTURAL SPEND