Feel Good Edition 1

Online shopping and social media have significantly bolstered the Armchair Economy. Smartphone apps, couriers and streaming services are making short trips out for food, supplies and media content obsolete. Yet far from barricading themselves in their homes, consumers are still stepping away from their sofas to pursue a wide range of leisure interests, from 24/7 gym sessions to competitive socialising. An innate desire for social interaction and new experiences (especially if they are Instagrammable) is ensuring that, overall, consumers are continuing to spend leisure time outside their homes. This is encouraging for landlords and developers who are looking to deliver exciting and innovative social spaces. The size of the Health & Fitness market is growing annually, boosted by low-cost gyms, 24/7 fitness studios and boutique operations. COUCH POTATOES & SOCIAL BUTTERFLIES 04 | THE FEEL GOOD TRILOGY | EDITION #1 TRENDS SOCIAL SPACES. IN THE SPOTLIGHT Mixed-use developments are currently in the spotlight. Their ability to provide an atmosphere that is simultaneously relaxing and inspires a sense of wellbeing is now recognised as a valuable asset. Whether it’s where you work, live or play, consumers expect unique design and soft landscaping, as well as an exciting mix of operators, in order to create a relaxing and social environment. Top 5 European countries by size of the fitness market #1 #3 #4 #5 €5.2 BILLION #2 €5.1 BILLION €2.5 BILLION €2.2 BILLION €2.2 BILLION Source: Statista 2018 SPAIN ITALY FRANCE UK GERMANY