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IN CONVERSATION

Richard Howard

— The Wellness

agenda is towards the top of

everyone’s list. What is unique to

Battersea in this respect?

Rob Tincknell

— What companies

actually want from their offices has

changed a lot over the last 10 years.

In the past, all that was required was

enough desks and a central location,

often dependent on industry.

But now we’re seeing high-profile

businesses deliberately choosing

prime mixed-use developments

outside their traditional areas e.g.

Google moving to Kings Cross and

of course Apple moving its London

Campus to Battersea Power Station.

They’re focusing on what life is like in

and around their offices, because they

want to attract talent and keep their

employees happy and productive –

Wellness is high on the agenda.

Battersea Power Station has a

riverside location allowing people to

commute by River Bus, and it will be

served by its own new Zone 1

By Richard

Howard,

International

Partner, Head

of Leasing

Battersea Power Station is one of London’s

most iconic structures, and the realisation of

its development marks a huge step forward

in the repositioning of a wider area stretching

down to Vauxhall. With the US Embassy and

Northern Line extension also moving forward,

Nine Elms is taking a new role in London’s

ecosystem; so much so that agency practices

have this year recognised the area as being a

new submarket: ‘the Emerging West End’.

Our Head of London Leasing, Richard

Howard, found time to catch up with the man

leading the development of Battersea Power

Station, Rob Tincknell. In Conversation below

they discuss community, the Thames, and

placemaking.

CUSHMAN & WAKEFIELD

28

IN CONVERSATION