

IN CONVERSATION
Richard Howard
— The Wellness
agenda is towards the top of
everyone’s list. What is unique to
Battersea in this respect?
Rob Tincknell
— What companies
actually want from their offices has
changed a lot over the last 10 years.
In the past, all that was required was
enough desks and a central location,
often dependent on industry.
But now we’re seeing high-profile
businesses deliberately choosing
prime mixed-use developments
outside their traditional areas e.g.
Google moving to Kings Cross and
of course Apple moving its London
Campus to Battersea Power Station.
They’re focusing on what life is like in
and around their offices, because they
want to attract talent and keep their
employees happy and productive –
Wellness is high on the agenda.
Battersea Power Station has a
riverside location allowing people to
commute by River Bus, and it will be
served by its own new Zone 1
By Richard
Howard,
International
Partner, Head
of Leasing
Battersea Power Station is one of London’s
most iconic structures, and the realisation of
its development marks a huge step forward
in the repositioning of a wider area stretching
down to Vauxhall. With the US Embassy and
Northern Line extension also moving forward,
Nine Elms is taking a new role in London’s
ecosystem; so much so that agency practices
have this year recognised the area as being a
new submarket: ‘the Emerging West End’.
Our Head of London Leasing, Richard
Howard, found time to catch up with the man
leading the development of Battersea Power
Station, Rob Tincknell. In Conversation below
they discuss community, the Thames, and
placemaking.
CUSHMAN & WAKEFIELD
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IN CONVERSATION