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a fixed location that you are only

able to work from. This level of social

intelligence is the main reason that

an entrepreneur will pay over £300 a

month to have a chair in a coworking

space rather than just as easily

working from home. A coworking

space provides a community, social

interaction, engaging events, relaxed

atmosphere and (more often than

not) good coffee. All attributes that

draw people in who, as was previously

mentioned, could easily not pay the

membership fees and stay at home.

Our ability to work anywhere

means that the battle for talent has

never been greater for companies.

As demands for more flexibility and

engaging workspaces permeates

through all industries, businesses

are beginning to react. A number of

corporates now have select teams

working out of coworking spaces,

such as our Global Tech Team, Ernst &

Young, J.P. Morgan and many more.

Corporates now need to take the

lessons learnt from coworking spaces

and apply them to their very own

office environments. There needs to

be a cultural shift away from how

and where you do your work that

allows for a more flexible workforce.

Creating a more engaging workplace

would be a step in the right direction.

I’m not talking about bean bags and

slides, but a move away from banks

of desks and the creation of a more

collaborative environment.

To finally touch on Steve’s

presentation, we go through life in

stages whereby we learn, then we

work, then we live. We need to ensure

that there is a convergence of all

three of these aspects. A workplace

which gives you access to these

would be a workplace whereby if

you can work anywhere, you would

still choose.

Ability

to work

anywhere,

means that

the battle for

talent has

never been

greater for

companies

Second Home, Hanbury Street, London – Home to Cushman & Wakefield’s Global Tech Team

16

FUTURE OF WORK