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I

n an industry where people are

everything, attracting, retaining and

motivating the best talent is critical.

Providing appropriate progression

opportunities as well as reward

are of course key parts of this, but

increasingly they are not enough.

Providing lifestyles that balance

the intrinsic needs of individuals

with health and family friendly

options has an important part to

play. When one considers that most

waking hours are typically associated

with the office and work related

activity, it is important to provide an

environment that helps to achieve

these needs. Beyond talent retention,

and generally doing the right thing

by your employees, this is given

increased focus by a widening data

set linking workplace design, health,

work-life balance and productivity.

With some studies assessing the

amount of productive time in a typical

8-hour day at less than three hours,

the opportunity in the cost-value

equation is significantly weighted to

the value side.

In the past couple of years, we

have seen some of our clients pushing

the boundaries of the ‘wellness’ offer

to their staff, but often this has been

intuitive rather than data-based. As

the science and technology around

this area develops, I envisage that

this will become a key consideration

to tenants at the point that they

enter into lease commitments.

For our part, we are committed to

exploring how we provide our teams

with increasingly flexible options

around how they work, with a view

to promoting health and productivity

and removing unnecessary friction in

the working day.

Opinion: Wellbeing

By Colin Wilson,

CEO, EMEA

It is important to note that changes to

the design of the workplace are only

effective if there is an empowering

workplace culture to support it. When

space is designed with purpose and

focused on supporting people, it can

have a big role to play in facilitating

behaviours that make our life at work

more meaningful; connecting us with

others to share knowledge and ideas,

to concentrate and focus, to activate

our mind and body, to connect with

nature and recharge our energy and

to be inspired to do our best work.

It is

important

to note that

changes to

the design

of the

workplace

are only

effective if

there is an

empowering

workplace

culture to

support it

CUSHMAN & WAKEFIELD

11

OPINION