

Tourism
FEATURE SET
The most observed impact of the EU referendum
vote has been the devaluation of sterling. This is
largely a confidence issue, and much will depend on
the negotiations ahead of us. A natural consequence
of this is that imported goods are becoming more
expensive in the UK. The flip side of the coin is that
products made largely within the UK can now be
priced more competitively for export.
However, the export of sales and services does
not have to cross our own borders. An increasing
wave of tourism, buoyed by its relatively cheaper
cost, is fuelling international demand in London
for leisure, hotel stays and luxury retail. Already
the world’s top tourist destination on a number of
metrics, is London’s tourism industry going through
a gold vein, or is there something more durable
here? In the following feature set on tourism,
we take a look at the trends in this market.
CUSHMAN & WAKEFIELD
14
TOURISM